Lately I’ve been seeing that tiny sites I launched a couple of months ago with about ten pages of content have been kicking butt in the search engines for their keyphrases. I haven’t updated content on these sites since October, yet they’re showing all over the first page for their keyphrases.
I always try so many things with my sites that sometimes I forget what I did. But I do try to keep a log of everything I’m doing. I looked back at October’s notes and I saw that I launched these tiny sites and then spent about two weeks building backlinks, many of them from high page rank forums, edu sites, and blogs. I didn’t go crazy with the backlink building - didn’t build more than about 100 links per site. And I didn’t go after lots of low quality links like many webmasters do in the beginning (no mass submitting articles to directories.) I was more stragetic with my backlink building.
This seemed to really pay off. I haven’t done anything with these sites since October and they are holding really well in the engines.
When you build lots of sites it can be challenging finding that perfect balance between doing ENOUGH with your sites to give them juice but not doing TOO MUCH and wasting time which could be better spent on other projects. And since Google flips results around all the time it can be a dance of pain.
I hate to say it, but I must be a masochist, because I’m getting addicted to the pain. I’m discovering that I enjoy doing SEO and focusing on grabbing organic traffic.
Anyway, in this latest go round I’m seeing that you don’t have to throw up a ton of content, you just have to build strategic backlinks from a handful of high ranking sites and you’ll do well.
I need to get back to some of those sites and add more content and links, but I’ve been lazy about doing it because they’re already performing pretty well. But things can always be improved.
For most of those new sites I built in October I’m either doing a conduit method approach (see my Conduit Method Case Studies site for more info.) Or I’m doing a Niche Marketing on Crack style of attack where I target a single product, use buying oriented keywords like “buy x product” “where can I buy x product” as my main keywords, and keep a really tight focus on the site. Conversions are good since I’m only grabbing potential buyers, not freebie information seekers.
Since I have a history of making about ten cents a month with various informative blogs in the past, I’ve pretty much had it with freebie information seekers. I want buyers with money burning a hole in their pockets.
Anyway, I’m wondering if anybody else is seeing this - that it seems to be more about building powerful backlinks these days rather than needing tons of content?
Case in point - my conduitmethodcasestudies.com site was one of the sites I built in October. I spent two weeks building backlinks for it. Then I let it sit and didn’t do much with it for months. Very few updates, very few new backlinks except links from the forums I visit. With the next Google pagerank update, it was given a page rank of 5! That’s unbelievable for a completely new site that only launched three months earlier.
So that’s what I’m talking about - building streamlined, buyer-focused sites with a strong backlinking strategy and then you just let the site age and tweak it over time. Getting a page rank of 5 in three months is the best I’ve managed to do with a site so far.
Anyway, where do other webmasters sit in the backlinks vs. content debate? Do you think one is more important than the other right now? And why? I
I always try so many things with my sites that sometimes I forget what I did. But I do try to keep a log of everything I’m doing. I looked back at October’s notes and I saw that I launched these tiny sites and then spent about two weeks building backlinks, many of them from high page rank forums, edu sites, and blogs. I didn’t go crazy with the backlink building - didn’t build more than about 100 links per site. And I didn’t go after lots of low quality links like many webmasters do in the beginning (no mass submitting articles to directories.) I was more stragetic with my backlink building.
This seemed to really pay off. I haven’t done anything with these sites since October and they are holding really well in the engines.
When you build lots of sites it can be challenging finding that perfect balance between doing ENOUGH with your sites to give them juice but not doing TOO MUCH and wasting time which could be better spent on other projects. And since Google flips results around all the time it can be a dance of pain.
I hate to say it, but I must be a masochist, because I’m getting addicted to the pain. I’m discovering that I enjoy doing SEO and focusing on grabbing organic traffic.
Anyway, in this latest go round I’m seeing that you don’t have to throw up a ton of content, you just have to build strategic backlinks from a handful of high ranking sites and you’ll do well.
I need to get back to some of those sites and add more content and links, but I’ve been lazy about doing it because they’re already performing pretty well. But things can always be improved.
For most of those new sites I built in October I’m either doing a conduit method approach (see my Conduit Method Case Studies site for more info.) Or I’m doing a Niche Marketing on Crack style of attack where I target a single product, use buying oriented keywords like “buy x product” “where can I buy x product” as my main keywords, and keep a really tight focus on the site. Conversions are good since I’m only grabbing potential buyers, not freebie information seekers.
Since I have a history of making about ten cents a month with various informative blogs in the past, I’ve pretty much had it with freebie information seekers. I want buyers with money burning a hole in their pockets.
Anyway, I’m wondering if anybody else is seeing this - that it seems to be more about building powerful backlinks these days rather than needing tons of content?
Case in point - my conduitmethodcasestudies.com site was one of the sites I built in October. I spent two weeks building backlinks for it. Then I let it sit and didn’t do much with it for months. Very few updates, very few new backlinks except links from the forums I visit. With the next Google pagerank update, it was given a page rank of 5! That’s unbelievable for a completely new site that only launched three months earlier.
So that’s what I’m talking about - building streamlined, buyer-focused sites with a strong backlinking strategy and then you just let the site age and tweak it over time. Getting a page rank of 5 in three months is the best I’ve managed to do with a site so far.
Anyway, where do other webmasters sit in the backlinks vs. content debate? Do you think one is more important than the other right now? And why? I
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